WEBSITE SERVICES
1.1 “Services” means, as appropriate to the context, either all of the following services we offer, or the subset thereof you subscribe for pursuant to this Agreement: (a) the Transactional Site; (b) the Your Site; (c) the Administrative Site; (d) the Data Stream; (e) the Product Catalog; and (f) the Related Services. By using our Site to subscribe for Services we agree to provide those Services subject to this Agreement. Our Services may require you to take administrative or technical action, such as following implementation instructions, providing necessary data to, downloading the Data Stream, configuring your Stand-Alone Site to correctly frame the Product Catalog, or ensuring that your Stand-Alone Site correctly parses the XML file provided for the Data Stream. We will provide appropriate instructions for these matters and will maintain contact information for resolving your implementation questions. You agree to perform actions as necessary to implement and properly maintain the Services. You acknowledge that details of the Services may change over time, and that additional Services or Features may be offered at any time and individual Services or Features may be withdrawn or terminated from time to time. We retain the right to change the Services as necessary or appropriate, in our sole discretion.
1.2 "Your Site" means a website we create or maintain on your behalf. Services included with your Your Site may include access to a related Administrative Site. “Your Content” means anything you add to the Administrative Site or Your Site that was not created or provided by us. You own Your Content. You grant SWS a license to use and display Your Content as necessary for the purposes of this Agreement. We reserve the right to alter Your Content as necessary or refuse any of Your Content we deem inappropriate, irrelevant, or low quality. You are responsible for all data given to us or that you add directly to the Your Site. You shall not upload or post anything on Your Site that, in our judgment, (i) infringes the intellectual property rights or violates the contract rights of third parties; (ii) is defamatory, indecent, scandalous or pornographic; (iii) is unlawful; or (iv) disparages us or our affiliates.
1.3 "Administrative Site" means a website we maintain and make accessible to you so that you may perform certain administrative functions, such as viewing certain available statistics and analytics, editing or inserting content, ordering optional Features for the Your Site, downloading the Data Stream, or editing the Product Catalog, all as applicable to the particular Services Dealer has subscribed for hereunder.
1.4 “SWS Content” means anything provided to you by SWS, whether for use on Your Site or not, including marketing, materials, text, audio, video, photographs, maps, illustrations, graphics, and other media (and, if included as part of the Services, code) and any part of Your Site that isn’t Your Content. All SWS Content is owned by SWS or SWS’ third party providers. You are solely responsible for verifying the accuracy, completeness, and applicability of all SWS Content and for your use of any SWS Content. You will not, and will not permit any third party to: (a) alter, modify, reproduce, or create derivative works of any SWS Content; (b) distribute, sell, resell, lend, loan, lease, license, sublicense or transfer any SWS Content; or (c) use, alter, obscure or remove any copyright, trademark, or any other notices that are provided on or in connection with any SWS Content.
1.5 "Data Stream" means an XML-based Web service that allows you to download an XML file containing a subset of our Product Catalog, customized according to your Product selections.
1.6 "Product Catalog" means a subset of our catalog customized according to your selections, displayed as a website not available to the general public, which can be "framed" for display as a popup within your Your Site. Despite our efforts, the Product Catalog may contain typographical errors, pricing, description or inventory errors, out-of-stock or discontinued items, and other errors or inaccuracies, and the colors of actual Products may vary from those displayed within the Services which we will not be responsible for. We reserve the right to: (i) correct any errors, inaccuracies or omissions; and (ii) make changes to Products offered, prices, fees, content, images, promotions, sales terms, product descriptions or specifications, or other information on the Products depicted or listed in these Services.
1.7 Domain Names - You are responsible for providing SWS with the necessary information to assist with any domain transfers. If You choose to use a domain point, You are solely responsible for updating the domains DNS and Host records with the information provided during sign up to point the domain to Your Site. All domain names for Your Sites, whether "vanity domain names" or "full domain names," are subject to availability at the time the order is processed, and "full domain names" are subject to payment of additional fees. SWS will not provide any refunds or credits for delays caused by Your failure to timely provide SWS the required information for a domain transfer or to timely point the domain. In the event You wish to regain full control of the domain, and in the process removing SWS’ access, You must provide written notice of such request to SWS in accordance with the terms of this Agreement and follow SWS' domain procurement instructions in accordance with the terms and conditions of the then current SWS Cancellation Form. You own Your Site domain name and are responsible for Your domain name choice. You shall be fully responsible for ensuring that the selected domain name does not infringe any third party's proprietary rights. Likewise, You are solely responsible for your corporate or business name as submitted for use on the Your Site. In the event we suspect that a domain name (or subset thereof), corporate, or business name, may violate or infringe the rights of any third party or may conflict with trademarks in use by third parties, or if we receive a complaint or demand from any third party alleging violation of their rights or conflict with their existing trademarks, we may refuse to implement or register the domain name or, if already implemented and/or registered, we may immediately cease use of the domain and/or business name within the Your Site and may render the Your Site unavailable until a replacement domain name and/or business name, as applicable, is selected and acquired.
1.8 Service Levels - Hosting and technical infrastructure for the Services is provided by contracted third-party providers. Based on the pricing and nature of the Services, nether SWS or these third parties will be liable for downtime, service interruptions, data corruption, failure to properly transmit, record, or upload information you submitted, or other errors or omissions in the provision of the Services. You agree that the Services may be intentionally interrupted from time to time for maintenance; however, we will make an effort to schedule non-emergency maintenance downtime during low-traffic hours whenever feasible.
1.9 Support - Although we have support staff, SWS makes no representation or warranties relating to the availability of effectiveness of our support. We may or may not choose to provide you with support for Your Site and the Services in our sole discretion. If we elect to provide support, we reserve the right to charge a reasonable amount as agreed upon by the parties.
1.10 Search Engine Optimization - SWS does not provide or manage search engine optimization (“SEO”) services, but SWS may, at its sole discretion, allow a third party vendor to provide such SEO services through the SWS site. SWS shall not be responsible for any acts or omissions of such vendor.
1.11 Share It Forward - Between the parties, SWS maintains exclusive control over the details and methods of implementing the Share It Forward review system (“Share It Forward”). Although you may provide us with input, ultimately the decision of which reviews Share It Forward deems authenticate is our choice alone. You will have no right to remove or edit reviews.
INTELLECTUAL PROPERTY
4.1 Ownership - All materials on the Your Site (other than Your Content) and SWS including without limitation, the logos, design, text, graphics, other files, and the selection and arrangement thereof are either owned by SWS or are the property of our affiliates, suppliers, or licensors. Any trademarks, trade names, and related design marks, and all page headers, custom graphics, icons and other trade dress appearing within the Services, (other than your corporate name, business name, logo, and your other trademarks) that are uploaded into the Your Site or that are displayed by SWS are the property of SWS or other third-party owners. Except for as specified in this Agreement, you may not use any of these trademarks, trade names, or trade dress without our express written permission. We reserve the right to require you to change the name of any of our products on Your Site.
4.2 License - You are hereby granted a limited, non-exclusive, nontransferable right to use, display and print the SWS Content for the normal course of your use of the Services to promote your retail sales operations. You do not obtain any rights in the Services or SWS Content or in any intellectual property embodied in the Services or SWS Content by virtue of this Agreement or otherwise, except the limited license as expressly set forth above. You have no right to use, copy, display, perform, download, create derivative works from, distribute, transmit or sublicense SWS Content except as expressly set forth above. You shall not: (i) infringe any patent, trademark, trade secret, copyright, right of publicity or other right of any party, including but not limited to infringing by copying or distributing any SWS Content other than as permitted in this Agreement; (ii) disrupt or interfere with the security, provision, or use of the Services; (iii) damage the Services or their associated technical infrastructure including, without limitation, through the use of viruses, cancel bots, Trojan horses, harmful code, flood pings, denial of service attacks, packet or IP spoofing, forged information, or similar methods or technology; (iv) impersonate another person or entity, misrepresent your affiliation with a person or entity; (v) attempt to obtain unauthorized access to the hosting infrastructure of the Services; (vi) submit false or misleading information to SWS; (ix) violate any law, rule, or regulation, including laws and regulations applicable to your relationships with actual or potential customers; or (x) assist or encourage any third party in engaging in any activity prohibited by this Agreement. All comments, feedback, suggestions, ideas, and other submissions that you make us aware of will become our exclusive property and you hereby assign us any all right, title and interest in all intellectual property and other rights whatsoever contained therein.
4.3 Remedies - You agree that remedies at law for your actual or threatened breach or infringement by of our intellectual property rights or the terms of this Agreement related to your use, copying, modification, distribution, or deployment of, or interference with or damage to, the Services, would be inadequate and that the we shall be entitled to equitable relief, including injunction and specific performance, in the event of any such breach or infringement, in addition to all other appropriate remedies available at law or in equity. You waive any right to request that SWS post a bond or other security as a condition of any such equitable relief, and irrevocably submits to the jurisdiction of the state courts of general jurisdiction sitting in Whitfield County Georgia, and of the federal district courts sitting in the Northern District of Georgia, Rome Division, for purposes of any such equitable action, and waives any objection to venue therein.